Media List Building: Tips For Strategically Building Your List

Posted by kimbo on March 24, 2010 under Strategies | Be the First to Comment

Build Your Media List 

Building a strategic media list is crucial.  A media list is a comprehensive list that includes different members of the media.  Your member list should include the names and contact information for different members of the media.  There are a few tips for building your media list that are important to keep in mind for the most success with your press release.

 The most important thing is to remember that you want to be specific and not random because you need to target the right people to send information out to.  For the best media list building, it’s important to surf the Internet.  

With the Internet you literally have a wealth of information available at your fingertips.  There are different databases you can access for a fee, but which will offer some very important media contacts for your list.

Using the library is another great tip for media list building.  Libraries offer resource directories that are ideal for this sort of thing.  Best of all, this information is typically offered for free so you don’t have to worry about any extra charges.  Plan to spend a few hours taking down information and by the end of it you should have some great contacts to add onto your media list.

Always be savvy if you want to have the best media list.  Word of mouth is always one of the best forms of marketing so by attending different meetings and parties you can talk to people in the business and get the information you need. 

When you’re friendly and get yourself out there, you’re going to get a good reaction and people are going to be willing to offer you information.  Just be sure to verify information before using it because the last thing you want is to be relying on inaccurate information.

 You can even rely on social networking sites like Twitter and Facebook for media list building.  There are millions of people from all around the world who are members on these sorts of sites and you can use that to your advantage. 

Have your followers or friends share tips and offer valuable information and you can do so in return as well.  These are all effective strategies for building your media list.