An Introduction To Lucrative List Building

Posted by kimbo on March 1, 2010 under News, Reviews, Strategies, Training | Read the First Comment

A lucrative mailing list is not about how big the list is but about how accurate it is in allowing you to communicate with your real market and not with every Tom, Dick or Harriet.  It is easy to get a huge jumble of email addresses and start sending out mails to them, but most of them will produce no result and you will be wasting a lot of time with no hope of any returns.

Lucrative list building is based upon developing a mailing list that allows you to focus your attention on your real market – those who are most likely to buy from you.  The secret to doing this is to offer the right kind of freebies on your squeeze page to entice the right kind of people to give you their contact details and that means the freebie should be something directly relevant to what you are selling.

Make sure your squeeze page is clean – putting in a lot of links or ads will distract from the main purpose of the page which is to get people to register with their addresses.

Keep the page short and to the point so the visitors can get directly to what is offered to them and react to that – too much material and too many words will distract them or cause them to lose patience in trying to find what’s in it for them and leave without opting in.

You must have an eyeball catching headline – people spend less than 5 seconds glancing at a web page before deciding if they want to spend time on it and so you need to grab their attention up front which means the heading must be one that relates to what the visitor will get from you.

Ensure that the registration process is simple – have too many steps and people will drop out; ask too many questions and they will resent your being intrusive and may wonder about your motives in asking these questions.

Place a clear statement that after opting in there is a simple way to opt out if people wish to – knowing that they can change their minds later makes the decision to opt in easier.

After people register you could immediate give them the link to the download, but a better option is to use mailing software to send them an email with the link – this will allow you to confirm that the email address given is a valid one.

Remember that lucrative list building means that a small list of people who are really interested in what you have to offer is better than a huge list of email addresses of people who will not respond to you.