Posted by kimbo on August 3, 2010 under News | 
Reciprocal link building programs are popular these days. But are these programs for real or just one of the many scams that are swarming the internet? A sound link building strategy is one of the keys to increasing your page rank.
There are proven ways to use link building to improve your ranking, but from time to time you might get an email that looks something like this:
Hello,
As I was surfing the internet, and I found your website: http://www.blabla.com/. I am trying to add as many valuable websites as I can to my site. This will benefit my users and give you relevant traffic to your site. My website attracts about 4,000 visitors per day, who fit the same demographic as your site.
If you follow this link, http://www.bucketofcash.com/?pg=2eC4L you will see that I have put your link on my homepage.
Some website owners are not happy when other sites link to them, so I thought I would ask for your review.
After you have finished get back to me, and let me know if the link I have placed suits your needs. Also if you would like a custom Title for it, send me an email and I will get it updated.
All the best.
The above letter is typical of those being emailed to people all over the world. If you click on their link it will look like a good offer. But u need to dig a little deeper to make sure the offer is legitimate.
Check the letter very carefully and make sure that the link is working and make sure that it will link back to your site.
Of course, you check out their website first.
Then check for back links. You might see plenty of back links, only a few outgoing links, and decent decent PR 3-5. So it looks like a good reciprocal link building candidate.
But wait………..
Look at the URL in the email and you’ll see a referral code as a forward slash extension to the url (usually looks like ?pg= or ?ref=).
This either sets a cookie when you click on it or logs your IP (or both), which makes your site “appear in the sidebar”.
The problem is that the info is a fabrication. To prove it clear your cache, or log in from a different IP. If you can’t see your link, you are being scammed. Simple as that.
Posted by kimbo on March 1, 2010 under News, Reviews, Strategies, Training |
A lucrative mailing list is not about how big the list is but about how accurate it is in allowing you to communicate with your real market and not with every Tom, Dick or Harriet. It is easy to get a huge jumble of email addresses and start sending out mails to them, but most of them will produce no result and you will be wasting a lot of time with no hope of any returns.
Lucrative list building is based upon developing a mailing list that allows you to focus your attention on your real market – those who are most likely to buy from you. The secret to doing this is to offer the right kind of freebies on your squeeze page to entice the right kind of people to give you their contact details and that means the freebie should be something directly relevant to what you are selling.
Make sure your squeeze page is clean – putting in a lot of links or ads will distract from the main purpose of the page which is to get people to register with their addresses.
Keep the page short and to the point so the visitors can get directly to what is offered to them and react to that – too much material and too many words will distract them or cause them to lose patience in trying to find what’s in it for them and leave without opting in.
You must have an eyeball catching headline – people spend less than 5 seconds glancing at a web page before deciding if they want to spend time on it and so you need to grab their attention up front which means the heading must be one that relates to what the visitor will get from you.
Ensure that the registration process is simple – have too many steps and people will drop out; ask too many questions and they will resent your being intrusive and may wonder about your motives in asking these questions.
Place a clear statement that after opting in there is a simple way to opt out if people wish to – knowing that they can change their minds later makes the decision to opt in easier.
After people register you could immediate give them the link to the download, but a better option is to use mailing software to send them an email with the link – this will allow you to confirm that the email address given is a valid one.
Remember that lucrative list building means that a small list of people who are really interested in what you have to offer is better than a huge list of email addresses of people who will not respond to you.
